- Web Design
- Custom Integration
The Job: Create the Perfect Source for a Search
With over 100 years of collective recruiting and staffing experience, Brine Group came to us with an established reputation. The challenge to us was to create a web presence to showcase this talent and experience. The focus was equal parts aesthetics and convenience. After all, that is user experience in a nutshell! Brine provided extensive collateral for our designers and developers to work with and we took it from there. We used big, beautiful images to showcase the company’s office & location, an uncluttered navigation, and clear CTA’s to get visitors directly to where they want to go: The jobs.
Establish a Hub of Hiring
Before any talk of aesthetics, our designers and developers had to sit down and talk integration. Boiled down, the goal of Brine’s website is to streamline the process of hiring and getting hired. MaxHire was the tool of choice for our developers. This is a software as a service (SaaS) program that is used by over 2000 recruiting and staffing firms in 25 countries worldwide. We used a custom integration of MaxHire and the Joomla platform to provide customized job postings for both ends of the hiring spectrum. This resulted in less work for Brine with automated updates to the company’s listings.
More Than Just Good Looks
Whether you’re searching for work or looking to fill a position, that doesn’t mean that the user experience can’t wow you. Custom sliders and animations on the homepage set the tone for visitors’ journey through the entire site; nice to look at and easy to use. Brine also publishes great content on their blog, so we created a custom layout that was simple, uncluttered, and professional to help jumpstart their inbound marketing strategy. Our developers then sat down with Brine team members that would publish the content, and gave a start-to-finish tutorial on using the interface.