- Web Design
- Email Marketing
The Message: Make Healthcare Communications Dazzle and Delight
Aria Marketing is an industry leading healthcare communications agency specializing in public relations and strategic marketing for a variety of healthcare-related clients. They have an expert staff (with a refreshing sense of humor), a client list featuring several Fortune 500 companies, and a track record of sparkling client service. What they did not have was a responsive website or email marketing plan that would help boost SEO, institute brand trust, and take business to that next level. That’s where Altos enters the picture.
Beautify Healthcare Communications
Our job was to make healthcare communications pop. You might not associate the healthcare communications industry with eye-catching content, but one look at this site and you can’t help but click around. That’s UX and UI working as a team to boost CTRs and reduce bounce rates. Our developers did this by building in stylish CSS animations that complement the rich images of the Aria team found on nearly every page. These animations also keep the eye moving down each page and through the site. Aria is all about innovation marketing strategy, and now they have a website that represents that.
Email Marketing Done Right
Implementing a strategic email marketing plan was the next step for Aria. By bypassing this tool, businesses eliminate a highly effective piece of the inbound marketing cycle. Aria recognized this and decided that they wanted to put their robust email list to use. Our design team put together a HTML-based template, specifically branded to Aria, which spotlights company news, updates, and important industry current events once per month. On top of all that, we placed newsletter sign up forms in the footer of each page to bring in more emails, generate more leads, and bring in more clients.