Raw Spirit Fragrances
  • Custom eCommerce
  • Web Design

The Scent: Introduce Raw Spirit to E-Commerce

Raw Spirit is a new fragrance line from world-renowned photographer, Russell James. His work has been featured in publications ranging from Sports Illustrated to Victoria’s Secret catalogues, and so for this project we incorporated his stunning work – both photography and HD video – into the web design. The final result is a website that is elegant, Ecommerce-friendly, and that brings the Raw Spirit fragrance to life through rich images and stunning HD video.

raw spirit fragrances category page layout

Raw But Refined

This project was equal parts brand identity and Ecommerce. The appearance of the site had to capture the essence of the fragrance and tell the Raw Spirit story. The site also required a user-friendly retail solution to offer a streamlined way to purchase Raw Spirit products. This required a fully-integrated store, which we assembled on Magento with a custom-style build that showcased the variety of Raw Spirit products.

Raw Spirit Detail Views

The Sight, The Scent, The Sale

Selling a fragrance is selling an experience. The website for Raw Spirit had to capture the essence of their brand – a top-shelf fragrance that brings a bold new option to the fragrance market. On the landing page, the HD video auto-plays and you can’t help but go along for the journey. Alongside the mesmerizing video supplied by Russell’s team, is the clear call to action ‘Unlock the Raw Spirit’. There is no clutter and no gimmicks -- only an enticing entry into the phantasmal experience that is Raw Spirit. In the end, Raw Spirit’s website is three things: User-friendly, inspiring, and raw.

  • Devices
  • Raw Spirit Fragrances Homepage
  • Raw Spirit Fragrances Details Page
  • Raw Spirit Fragrances Product Page

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