fM fashion Music
The Tune: Rocking Out A Brand Identity
fM fashion Music is an innovative brand concept that brings together like genre's fashion and music. These two concepts blend together in an e-commerce shopping experience that is unlike anything else on the web today. The fully responsive shopping cart allows users to enjoy branded music video's while shopping for fM's signature item the rock tee. Altos worked side by side with fM co-creators Velyna Morales and Jill Lynch for over 2 years to bring this brand to life. We consulted on all aspects of the project making sure every aspect of the site fit the branding seamlessly. In short, for the past 2 years we have lived and breathed fM... we are happy to share it with you.
Dare To Be Different
When fM fashion Music was first conceived it was clear to us that the creators wanted something that was completely and totally unique. Not just something that was "cool" or "funky" but a site that was pushing the user experience to a whole new level. By combining something that has been a tired and true tactic in brick and mortar stores online fM is looking to create a next generation eCommerce platform. The brand is committed to working with artists to promote and support those individuals who make their living creating. It is through this effort that a portion of every sale gets donated back to the artists community.
Shop While The Music Drops
Most shopping carts are well, functional. That is a nice way of saying they get the job done but they don't have any pizzazz or style. fM is all about style... The shopping cart is completely integrated into the site, and in may cases you don't even realize you are looking at items for purchase. This cart boasts big beautiful images, and video's of artists wearing fM clothing while you shop. This type of integrated experience will drive sales for this client, allowing the brand to grow and branch out into new lines. The future is bright and loud for fM.