PPC/SEO Specialist FT

Date Posted

June 15th, 2021

Position Summary

The SEO/SEM Specialist is responsible for managing paid and organic search marketing for a diverse collection of clients. This position utilizes strategic planning, coordinated execution, analytic reporting, and iterative optimization to drive success for clients through online search.

Responsibilities and Duties

The following is a list of some of the responsibilities. This is not an all inclusive list. This position reports to the Director of Marketing:

  • Plan, manage, and execute multiple pay-per-click (PPC) campaigns, including strategy development, organization, optimization, and post-campaign reporting.
  • Provide SEO expertise for keyword research, reporting, conversion goals, on-page optimization, local search, and search engine indexing for clients.
  • Manage day-to-day communication with account managers for all things SEO/SEM, including best practices, presentation decks and assisting with strategy plans.

Success in This Position Looks Like This...

  • Year-over-year improvement of KPIs within PPC campaigns, including but not limited to: Clicks, CTR, CPC, Conversions, Conversion Rate, CPA.
  • Achievement of client objectives through paid advertising, including search and display campaign types.
  • Improved organic search performance for clients


  • Bachelor's Degree with a minimum of 3-4 years digital marketing or online advertising experience, agency experience is preferred.
  • An in-depth understanding of PPC, display advertising, remarketing, etc.
  • Experience with digital marketing tools including (or equivalent): Google Ads (certification strongly desired), Google Analytics, HotJar, SEMRush, Google Tag Manager, etc.
  • Certifications in digital marketing platforms such as Google/Facebook preferred
  • Exemplary written and verbal communication skills, public speaking experience preferred
  • Passion for continuing education


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