Through (painful) trial and error, we know the secret to choosing between bad fast food on a long road trip: sometimes it’s best to focus less on the “positives” and to instead think, Which is going to hurt less tomorrow morning?

This exercise can actually be helpful in surprising places - even in the old WordPress vs. Drupal debate. Part of the secret to determining the best CMS for your site is figuring out which CMS is most likely to cause the least headaches when you go to put it in use.

Read more: Wordpress vs. Drupal: Everyone’s Got A Weak Spot

Want to get a room full of developers all riled up? Ask them about their preferred content management system (CMS) - just don’t be surprised if a keyboard comes flying.

What’s the big deal? A lot, as it turns out - especially when it comes to comparing the main two players in the game: Drupal and WordPress. For most users, the two are a lot alike - but for those looking to get in the weeds, the differences run strong once you get past the label on the surface.

Read more: So You Want To Pick A CMS?

Here’s a healthy dose of irony: I’m writing a whole post about calls to action and I’m not going to finish with a call to action. No button. No marketing lingo. No “click here for the 5 things I learned, but you’ll have to submit your email first! muahaha!” Some suits would probably consider it the ultimate marketing faux pas, but I like our readers, so this is simply an article full of realness from your friendly* Unbounce Expert. (*Unless you scrolled down to see if I was lying about the whole CTA thing.)

Read more: I Went To Canada To Talk About Conversions

Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.

Read more: Sliders Suck