A website’s ease of use ultimately hinges on its navigation. Unless you want visitors to land on a single page before bouncing, navigation should be a top consideration as designers, developers, and copywriters come together to build a brand new website.
There’s a lot you can learn from a good video game—including some good advice about website design.
Allen Datagraph Systems, Inc. has been pumping out high-quality, producer-ready digital printers, signmakers, measurement and templating tools for the better part of two decades, with plenty of praise for the capability of their range of machines. But with a website in need of some love and a brand looking for some more solid footing, ADSI turned to Altos to bring the company’s digital presence up to speed with industry expectations.
When it comes to public transport, finding your way to where you need to get should be simple and uncomplicated. For the team at the Cooperative Alliance for Seacoast Transportation, or COAST, this means helping those who ride the bus find get to their destination seamlessly. But by late 2017, it became clear that they needed a new website to help riders navigate easier in an increasingly digital world - and they picked Altos to help make it happen.
Let's consider the carousel: unless you’re still young enough to be picked up and perched onto one of the horses, you’re only on it because someone else is making you go along for the ride. You’re over it before you even make a full rotation, and that’s exactly how web sliders make people feel. Whether it’s online or IRL, there is nothing “merry” about making people go around in circles.
It’s easy to be satisfied with a site that “gets the job done.” For a business whose site maybe isn’t their biggest driver of sales, or who doesn’t count on a digital storefront as the natural first point of contact, the thought of putting time and money into a website redesign may seem unnecessary. That’s a perfectly fine assessment - unless, of course, you actually want your business website to continue to grow, succeed, and reach new customers. If so, then improving your user experience isn’t just a great idea - it’s imperative, and failing to do so can leave your site struggling to keep up with the competition.
It seems like anytime we discuss content creation, there’s one overarching idea that goes almost unquestioned: everything should go on the blog. But in the face of an evolving Google and changing SEO practices, the classic “everything-on-the-blog” approach may not stand the test of time - and that’s where content silos come in.