2 Simple Steps to Writing Effective Web Copy
Here’s an often-debated question: are people starting to read more like computers? Or, is it the other way around?
Copywriting Intervention: 5 Tips To Consider Before Keyword Stuffing Your Content
Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.
Count What Counts: Vanity Metrics & True KPIs
As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report.
However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.
Making Your Call-To-Action Work: Defining Goals For Optimal CRO
Lowering the barrier to conversion, or cheapening your goal?
Is The Keyword Irrelevant In Today’s SEO Game?
Google loves to change the game on those of us that practice Search Engine Optimization.
Goodbye 2017, Hello 2020: Why We're Thinking Long-Term In The New Year
These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.
OK Google: Tell Me How Voice Search Is Changing SEO
There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.
Google Is Automatically Launching Call Extensions in All Mobile AdWord Ads
Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messaging that much simpler.