Keyword stuffing is a tactic of a distant internet past—or at least it should be. If there was ever a time to put an end to keyword-use tomfoolery, it’s now.
As an agency, we spend a lot of time reporting to our clients on website performance—and we pride ourselves on being able to distill a lot of data into an easy-to-read report.
However, one look at our monthly reporting makes one thing clear: there are a lot of web metrics we can talk about.
Lowering the barrier to conversion, or cheapening your goal?
These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.