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January 10, 2018 | SEO

Goodbye 2017, Hello 2020: Why We're Thinking Long-Term In The New Year

These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.

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May 10, 2017 | SEO

OK Google: Tell Me How Voice Search Is Changing SEO

There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.

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January 13, 2017 | SEO

Google Is Automatically Launching Call Extensions in All Mobile AdWord Ads

Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messaging that much simpler.

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December 27, 2016 | SEO

Google’s Switch To A Mobile First Index: Who Will Be Affected, And Why You Should Care

Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.

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December 19, 2016 | SEO

AdWords Message Extensions: Connect To Customers With Text

It’s no secret millennials prefer texting to making phone calls. Why is this important? Millennials are starting to get older and richer, this group is predicted to spend $200 billion in 2017. Well, now AdWords is catching on and has created the AdWords click-to-text extension, a feature that shows under your text-ad similar to a call extension. With this new feature, users can send a text directly to your business, meaning faster connections with customers on a platform that they can truly be comfortable in.

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