These days, things change fast - and by the time you anticipate what’s coming next, the rules may already have changed. That’s why so many marketers are guilty of the industry’s main cardinal sin and that’s thinking only one step at a time.
There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.
Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messaging that much simpler.
Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.
It’s no secret millennials prefer texting to making phone calls. Why is this important? Millennials are starting to get older and richer, this group is predicted to spend $200 billion in 2017. Well, now AdWords is catching on and has created the AdWords click-to-text extension, a feature that shows under your text-ad similar to a call extension. With this new feature, users can send a text directly to your business, meaning faster connections with customers on a platform that they can truly be comfortable in.