We do a lot of emails. A lot.
With so many email marketing campaigns & projects cycling around the office at any given time, keeping things organized through edits and iterations can be tricky.
Earlier this year, we discovered that your inbox reputation can make or break an email marketing campaign, but it means nothing if you proceed to shoot yourself in the foot with a bad subject line.
We get the same question from a lot of clients:
“Why am I not seeing better performance from our email marketing?”
“We send a ton of email and get almost no activity... can you tell us what is going on?”
Clearly, there’s some concern by those struggling with email marketing - and they come to their agency or email partner looking for an answer.
Okay, maybe not world domination - but with a smart email strategy and the ease of automation, you can craft a marketing journey that wins out over the competition without needing to lift a finger. But the whole thing is driven by one golden rule: getting your message in front of potential customers is easy; making them care is an entirely different story.
Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades. But the fact is that email is still undeniably ubiquitous in offices and on desktops everywhere, and plenty of people still read their emails each and every day. For marketers, this is an audience that simply can’t be ignored, and the return on your investment may just reflect that.