- May 10, 2017
There are two kinds of interactions most people picture when they imagine speaking with an artificial intelligence: either the weird, stilted, and oddly-digitized Text-To-Speech scripts we all played with on our original 90s desktops, or the eerily on-point diction of HAL doling out even awful news with inflectionless apathy.
The truth, as it turns out, is somewhere in between - and it’s becoming one of the major ways users engage online. That’s all thanks to voice search, and how this explosion of natural, speech-based queries are starting to overtake traditional text-only SEO.
- January 13, 2017
Google’s long-heralded “mobilegeddon” has finally arrived, and Google is ready for businesses to get on board the mobile-first mindset - even if they have to force a few hands in the process. We’ve already talked at length about the huge and growing influence of mobile search on Google’s search rankings, as well as Google’s steps to make connecting with businesses through text messagingthat much simpler.
The push to encourage easier mobile connections between consumers and businesses is hardly a surprise - especially with Millennial mobile phone ownership rates somewhere around 97-percent. That’s why it’s no surprise that Google will soon be automatically enrolling all existing mobile AdWords Ads with call extensions for businesses.
- December 27, 2016
Google is now officially testing its mobile-first index, rolling it out for small scale testing in preparation for a "change which will happen in the coming months" - and for a whole lot of us, it's well past time to get on the mobile-first bandwagon.
Google expects to roll out the full mobile index in a few months time, and to eventually replace the desktop index completely - if you’re not already focusing your efforts on a mobile-first strategy, the next few months could be critical. Bottom line: if you have a mobile version of your site separate from your desktop version, this change will likely affect your rankings - and unless you adapt to the mobile index shift, it probably won’t do your site many favors.
- December 19, 2016
Google’s new Click-To-Message Ads will allow customers to text your business directly.
It’s no secret millennials prefer texting to making phone calls. Why is this important? Millennials are starting to get older and richer, this group is predicted to spend $200 billion in 2017. Well, now AdWords is catching on and has created the AdWords click-to-text extension, a feature that shows under your text-ad similar to a call extension. With this new feature, users can send a text directly to your business, meaning faster connections with customers on a platform that they can truly be comfortable in.