Email is overlooked, undersold, and extremely common, and that’s probably because it’s not the sexiest kid on the block. It’s the dinosaur of the content world, and the bane of bursting inboxes everywhere for well over three decades. But the fact is that email is still undeniably ubiquitous in offices and on desktops everywhere, and plenty of people still read their emails each and every day. For marketers, this is an audience that simply can’t be ignored, and the return on your investment may just reflect that.

Read more: You Can’t Afford to Ignore Email Marketing

Neglect email marketing at your own peril. As you will see, reports of the “death of email” are as puzzling as they are misguided. Neglecting this invaluable tool is most likely leaving money on the table for your business, and omitting a cost-effective opportunity to connect with your audience.

Email is everywhere. Have you ever checked your work email in the car? (tisk, tisk) At dinner? Yes. On vacation? Certainly. In the restroom? Well, that’s your business. But, with almost 40% of email opens happening on mobile, email has been liberated from the bonds of the desktop computer. In short, email marketing is the the most effective tool your business isn’t using.

Read more: Email Marketing, It’s Here To Stay

Mid-year marketing checkup, are you in constant contact with your customers? With effective email marketing, you could be. There’s even an email-marketing platform called Constant Contact. The weather draws people away from their computers, but that doesn’t mean they’re being drawn away from their email accounts. By taking advantage of immersive email-marketing platforms, you and your customers can develop an ongoing communicative relationship no matter where they are.

Read more: Six Months Down, Six To Go Before The End Of 2014

Sending out an email newsletter is a critical marketing strategy for companies to stay in touch with customers and maintain a positive online relationship. However, an email is only valuable if recipients are opening it and paying attention to the content that is inside. Typically, your company’s email newsletter will be opened by less than half of its recipients, and even less will actually read it. Make the time and effort that you put into your newsletter worthwhile by learning ways to improve your company’s email marketing strategy.

Read more: Improve Your Email Newsletter in 3 Steps