- October 25, 2016
Companies are, undeniably, living entities. They may not be so literally corporeal as you and I, but what makes companies "alive" is the people who make up each organization. The success (or lack thereof) of a company may be the result of actions by the people who make up that corporation - but it doesn't have to stop at the bottom line. Sometimes, those same people who give a company its viability also give it its character - and for a few companies, this can mean showing a little heart in times of trouble.
- July 21, 2016
Every now and again Facebook likes to freshen things up. The last time brand pages saw a visual refresh was in 2014, which in the internet world, was ages ago.
- July 07, 2016
Facebook's mission is to give people the power to share and make the world more open and connected. That’s the mission statement, and there are four words in it that mean your brand will never be considered before its users: give people the power. With 23% of the world’s population on board, there are about 2 billion likes for the Facebook way. What does this mean for brands? Well, you’ve all heard the highway idiom…
- July 01, 2016
Since the announcement that Microsoft was buying LinkedIn, a lot of folks have questioned the $26.2 billion price tag associated. Is it a lot of money for a company pulling in a relatively stagnant $3 billion in revenue? Or is it the right amount for a company with over 430 million members and user growth on the rise? We’re going with the latter, as Microsoft’s cloud solutions and robust Office365 application can only enhance the user experience and draw in more LinkedIn members.